Do You Sell Online? if so...This is a MUST READ

Ed

I just sent this blast:

We have been working with a number of golf product websites and have implemented the “Sway” metric to determine how effective e-commerce websites are performing. This measurement goes beyond traffic to sales measurement to provide deeper insight about the purchase decision or lack of it.


TheGolfBiz.com Blog Post Discusses:


“The common “Conversion Rate” (Purchases / Visits) or “Real Conversion Rate” (Unique Purchases / Unique Visits) does not tell the whole story behind your e-commerce metrics. That is why you need to calculate the Sway Rate. Once you have this, you will see it correlates much closer to your sales volume than the overall conversion rate…”


READ THE POST



Ed Sanchez
ed@golfpulpmedia.com
www.golfpulpmedia.com

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